Photo / video / behind the scenes

Real shoots.
Real gear.
Every detail.

Hey, I’m Ross. Come behind the scenes with me and see how the shots actually come together: the gear I’m using, how I light it, and what I’m thinking while I build the frame.

Behind the scenes

Fresh from set.

Kitchen commercial setup for The Republic of Tea with overhead lighting and negative fill

The Republic of Tea: Building a Matcha Commercial

The Republic of Tea had a new matcha coming out, and a small crew of us built a cozy kitchen commercial around it. Here’s how we lit it, faked the window sunlight, and pulled off those smooth dolly moves.

What’s in the bag

Pick a setup.
Make it yours.

Every job’s a little different, so I grouped my gear by the kind of shoot it’s built for. Find the one closest to what you’re doing and start there.

Kit / 01

Commercials

Big lights, smooth camera moves, and a monitor so the client can watch along.

Kit / 02

Interviews

A few camera angles, clean audio, and soft light so people look and sound their best.

Kit / 03

Social content

A lighter setup that keeps up when you’re bouncing between photos, video, and vertical all day.

The gear

Know the gear.
See it in use.

Everything I shoot with, from the cameras down to the gaffer tape. Spot something cool in a BTS clip? It’s probably in here.